I’m a visual design consultant who specialises in getting my customers better conversion rates from their websites and apps by knowing how great design psychologically triggers users to convert. I’m not a magician, I follow the science.
That means we don’t just give our clients design work that has been based on something ‘cool’ we’ve seen somewhere and assume it’s going to work for your audience… ‘Using this style will make you a millionaire!!!’
So here is the thing… ALL our design work is based on proven and tested design theory which drives psychological triggers from the people it’s aimed at, helping them remember you and convert. It’s that testing methodology that has developed the work of visual designers into a scientific process.
Remember school science class when you set up experiments to test one variable? Everything in the marketing world now has that potential. Technology has allowed us to develop stringent A/B split testing capabilities to see what does make an impact in design and more than that exactly what impact does it have?
Visual designers now are more than the arts and craft department. They are the innovation and technology department, the backbone of your marketing research team and your sales strategists too. Imagine being able to say that one design will increase your profit by 1% this year, with absolute certainty, before the rollout!
We have a solid understanding of visual and user-centered design, and how design can meet brand, business, and strategic objectives – and we can prove it.
I deal in design psychology that creates marketing materials that convert, that are using the right visual messaging for your brand, that influence behaviour. You know the difference between a 5% and a 25% conversion rate directly impacts the bottom line. Research shows us that the smallest details matter. For example, leaving the comma in a four+ digit makes the customer think the price is higher.
Is a comma skewing the value perception on your site?
If the addition or removal of something as simple as a comma can have such a profound effect imagine what happens across the an eCommerce site, the position of the figure, the relative position of sales prices and so many more you could fill a book! In fact, Dr Markus Husemann-Kopetzky did! And he only looked at things relating to pricing and numbers. So, when it comes to the fully branded visual design package there is a lot more to say (or not!) than it looks cool.
Scientific principles of testing and the understanding gained through consumer behaviour studies and wider psychology fields have flooded the design industry with opportunity to bring logic and rational to a traditionally arty subject.
That means business owners get a solid understanding of what a design will or won’t do in real-time, with their real audience. What used to be a cost is now truly an investment in development of the conversion rates online. Traceable & trackable from the first concept.
