Mumble Books were starting to get some great traffic to their site but lacked any visual branding unique to their product, they want clients going away with that same feeling of great service but wanted the to also have a vision in their head for Mumble Books.
For the creation of Mumble Book’s logo I really wanted to use a Hand-Written/Script typeface to give the brand more personality. Script typefaces are generally a lot fancier than their serif counterparts, they’re intended to provoke ideas of femininity, elegance, and creativity, thanks to their hand-written nature it feels like a human had been involved in the making of this logo, it has a human touch giving the brand an informal and friendly nature.
My process always begins with mood boards. Mood boards are a collection of graphics which establishes the broader visual approach and determines how open-minded my client is about a bolder more vivid look and feel to their design. The above is stage two of this process, this is a Stylescape and defines the visual approach for images, typography, colours and graphical elements which will be used throughout the product.
Once I had an approved logo I used that as a guide for the Stylescape and started building out the overall visual approach. I used a soft pastel colour palette together with circular and organic objects with hand written typography, all these elements introduced to the design gives a visual interest and a feeling of harmony.
On Mumble’s original website they used a generic shot of a woman leaning against a tree reading a book. Data showed their readership is over 67% women, the challenge was now to retain the image of woman reading a book, or at least that concept, but I needed to do it in a fresh contemporary way which brought their conversion rate up on their website.
Dark blue colour usage represents knowledge, power, and integrity and I wanted this as an underlying theme to the colour palette. Reading, it usually a relaxing activity and I introduced the Salmon colour to represent a calming, happy state of mind, it was also perfect for representing the predominately female readership.
Cantata One – Regular
For the main heading typeface I wanted to use a typical looking typeface which is used in book typography – Cantata One was originally inspired by hand written letters made with a pointed pen on an old handmade map of New York City, since I was working on the hand written lettering on the logo type Cantata seemed to fit well.
Lato – Regular
This is the results after testing both images in a 24 hour Facebook Campaign to see what a difference a visual facelift did.
Last updated: February 18, 2021
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