My client, Code, were pitching their services to the Mercedes CEO (UK). They wanted to demonstrate the how their product could be seemlessly integrated within the Mercedes customer app.
This is the promo video I storyboarded and put together using stock footage.
Mercedes marketing and brand are positioned as a ‘Luxury Brand’ adding sophistication and elegance to their customers lifestyle.
The main purpose for this job was to show ‘integration’, I wanted to enhance the look and feel of the Mercedes brand throughout the deliverables using dark backgrounds colours, sensory images, such as textures and emotionally evoking real-life imagery of people engaging with the brand.
Appealing to the viewers senses with imagery that stimulates the brain will get extra engagement. Sensory images, can represent anyone of the seven senses we have as humans, they give the people looking at them a heightened experience of the design.
I used this approach throughout the Deck design, but in the video I chose to show how stimulating these senses also can get a physically reaction, such as goose-bumps on the skin a smile or diluting pupils.
Squares – I’ve used squares as dividing and holding devices as they give a sense of reliability and security.
I used icons through the design as sign-posts for calling out more important information. I wanted to use them in grey as to not distract from the aesthetic of the overall theme, but they needed to have enough contrast to call attention, with using solid icons I could achieve this.
Corporate A – Regular
The closest match to the Mercedes typeface is the Corporate A. I’ve used this for the headings and sub-headings throughout the design, which makes the design feel on-brand.
Open Sans – Light
Open Sans is a humanist sans-serif typeface. It’s elegant and sophisticated, yet modern which made it perfect for a secondary font for body copy, bullet points, descriptions and notes throughout the design.
I wanted to stay with a minimal palette sustaining the sophistication though the design.
Secondary colour palette for diagrams and call outs.
Last updated: February 18, 2021
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